Why Does Your Jewelry Logo Not Stand Out and How Can You Fix It?
Have you ever tried to enlarge your current logo or a photo on your website only to have it become pixelated and blurry? There is a reason for that. With JPEGs and PNGs fading as the preferred image types due to viewability issues when resized, SVGs (scalable vector graphics) are the new preferred option to fill the demand for sharper graphics and web-friendly logos. There are workarounds to help eliminate pixelation and loss of quality when resizing PNGs and JPEGs, so they are still a common choice. SVG’s are the go-to favorite because of their ability to be scaled across an extensive range of sizes without losing image quality, and graphics without pixelation means better and endless options for branding and brand awareness.
Now that your design has been created and your file format is infinitely scalable, what else can you do to ensure an eye-catching, web-friendly logo?
Picking the Right Colors
One way to stand out is with color. Color is a personal choice, but it is important to note that specific colors are more web-friendly than others. So how do you choose the right colors for your jewelry brand and logo design? Since colors elicit different emotions from person to person and people make buying decisions – especially jewelry purchases – based on emotions, you’ll want to research your target jewelry client and choose your colors accordingly.
After choosing your logo colors, it’s also important to decide what color variants you’ll want for your jewelry logo design. Consistency in your logo design is vital, and color variants can build seamless transitions throughout your various online marketing and social media channels. For example, depending on what online platform you’re marketing on, it may be more suitable to use the primary color of your logo all alone. Or maybe you’ll want a light on dark or a dark on light version of your jewelry website logo for specific social media platforms. It’s also good to have your jewelry brand’s logo in grayscale. When the need for black and white printed material pops up, you’ll know the jewelry logo design is still cohesive across this marketing channel, too.
Consider Your Aspect Ratio
With the likelihood of your company’s logo being used more widely across a variety of online mediums, you’ll need to think about its aspect ratio. The aspect ratio will change depending on the online medium where your jewelry logo image is being used. Square logos (1:1) are the most common on social media and the web and should be viewable at a small scale. But don’t forget to consider how your target customer is searching for your jewelry. Are they using their phone, tablet, or laptop? What if they’re using all their devices?
A Web-Friendly Logo Builds Trust In Your Brand for Today's Online Shoppers
Consistency and Omnichannel marketing is key in today’s fast-paced digital landscape, and according to a post in Adweek, 73% of Millennials use their phone to shop online. With many online shoppers searching for products on one device and finishing their purchase on another, you will need aspect ratios for a rectangle logo (2:1) and a landscape logo (4:1) to cover searches on mobile devices and laptops, ensuring optimization across all devices.
Summary
While you may consider these steps to make your jewelry logo design stand out rather challenging or time-consuming, it will be well worth your effort. Your jewelry logo is the face of your brand. It’s the first thing people will notice and come to associate with your jewelry. With a jewelry logo done right, coupled with your complete online marketing plan, your jewelry store website and logo will become the logo your target audience expects to see – and the one they click - when searching online for jewelry to buy.